Packaging Design
Strong packaging design will help you punch above your weight and build brand loyalty with the right consumers.
Our expertise in packaging comes from 7 years in an agency where we worked on NZ and Australian food & beverage products sold globally.
We offer a start-to-finish design service to guide you through creating high-impact packaging, whether you are building a new brand, refreshing an existing range, or launching a new product.
Design Concept Development
Exploring different design directions and potential brand positioning, before narrowing in and refining a selected design. We work collaboratively while providing clear direction.
Photography Art Direction
Providing a detailed photographic brief, recommending photographers, and assisting at the shoot if required.
Print Production
Sourcing packaging suppliers, selecting papers and special print finishes such as gloss or emboss effects. Setting files up for print.
What makes for successful packaging design?
FMCG front-of-pack is a mini billboard, meaning it has to communicate a lot in just a few seconds. For an e-commerce brand, a more stripped back design can be effective.
Always, we want to create a design that connects your brand with your people and makes their buying decision easy.
These are some of the considerations we keep in mind while working through your design.
Shelf impact
How does the range look stacked together? Making the shelf effect as impactful as possible from across the aisle.
Information hierarchy
Using text size, weight, colour and value to create easily scannable text on front-of-pack.
SKU differentiation
Helping shoppers navigate your product range, usually through colour and imagery.
Brand codes
Strong and distinct brand assets make for an instantly recognisable brand.
Category fit
Does it look like it belongs? Matching certain category norms tells customers 'this is an alternative to that.'
Semiotics
Using design to shape the associations shoppers make on a subconscious level.
Flavour cues
Using colour, photography or illustration to indicate flavour.
Print effects and materials
Tactile considerations including paper stock, coatings, and print finishes such as spot gloss or foils.
