Branding Design
Building the foundation.
Investing in your core brand assets and design system will pay dividends for years to come. Building brand equity, shaping brand perception, and making future design decisions easy (and fast) because the hard work has been done up-front.
We work with existing brands to strengthen their identity, or create new brand identities from scratch, for businesses, events and organisations.
Brand Positioning
Defining how you want to be perceived in the market.
Brand Story
Copywriting for your core message.
Logo, Colours and Typography
Bespoke logo design, carefully selected fonts and brand colours.
Supporting Graphics
Iconography, illustrations, patterns, or other graphic elements that make up a brand.
Brand Guidelines
Clear and concise specifications to keep everything on-brand.
Ongoing Ad-hoc Design Support
Applying your brand to any required applications as needed.
Our approach to brand design
Typography and colour choices form the backbone of every brand we develop. Good typography, aligned with brand positioning, will set you in the right direction every time.
We work in an iterative way, exploring quickly then taking a step back to review before refining a chosen direction.
We believe successful brand design is:
Timeless
We watch trends, but we don’t follow them blindly. A good brand shouldn’t feel dated in a year or two.
Bulletproof
Your logo should reproduce well on all touchpoints—large or small, pixels or ink.
Unique
A brand should feel original, distinctive, and recognisable from across the room.
Adaptable
Has it got legs? A strong design system will adapt to any application. Consistent, but never boring.
FAQs
How long does it take to design a brand?
The Brand Design package takes 4–6 weeks from start to finish. For companies with a short deadline, reach out to discuss the possibility.
Should I do a full rebrand or work with what I already have?
I can help you decide—it depends on factors like how well recognised it is, whether your current brand reflects where you're at now, your future goals, and your target customers. Sometimes a Brand Strengthening is all you need (taking what you've got and making it better), other times you'll benefit more from a clean slate.
How much does a rebrand cost?
The Brand Design package is $4,800 + GST.
What's included in your branding package?
Brand Concept PDF showing your brand in action across a range of applications. This is the key creative document we'll keep coming back to as we roll out the brand.
Brand Kit including a full suite of logo files, typographic and colour specifications and other any other brand assets we develop such as icons, patterns, illustrations or graphic elements.
Additional deliverables, such as Brand Guidelines, Brand Story copywriting, and any other design applications, can be quoted separately according to your requirements.
We may recommend photography or bespoke fonts, which would not be included—this can be tailored to your budget.
What if I'm not sure what I want my brand to look like?
I find most business owners have a sense of how they want their brand to feel, but can't see how to translate that to graphic design. That's my job to figure out. The main thing I need from you is a clear understanding of who your customer is, and why they buy from you.
