Designing a B2B SaaS brand with personality

Movebot is a tool that makes an otherwise tedious and often frustrating task (moving between file storage systems) easy. We wanted to create a brand that conveyed simplicity and unexpected fun in a technical field. The name Movebot lent itself perfectly to a character-centric brand, so Moby the robot was born.

I created a Brand Kit of illustrations, colours and typography with just the right amount of personality that carried the brand across all touchpoints – website, digital advertising, tradeshow stands, brochures and merch.