Positioning a contemporary tech brand for growth

Every category has it's look and for the tech industry, it's blue. With Couchdrop's rebrand, we went all-in on colour. Bold, confident and category-leading.

Anchored with a serif typeface for the logotype and supporting assets that add structure and precision, the rebrand successfully positioned Couchdrop as a more grown-up company while still looking simple and approachable. 

couchdrop.io